Facebook Cannes 2018
Role: Art Director
Cannes is where the global community of creative, forward thinking, leaders come together once a year to celebrate what we’ve made together, and to inspire each other to achieve new heights by daring to challenge the status quo.
But well beyond the Palais des Festivals, the panel discussions, the main stage, or the trophies— there’s a wider community that’s equally as important. One that is eagerly listening, watching, and waiting for what comes out of Cannes.
Our job is to make their time spent with us valuable, no matter where they are or what their title.
Our Approach [Design & Visual Language]
Facebook is a purposeful creation. Made by humans, to support human nature. Easing interaction, strengthening relationships, connecting people everywhere, creating a global community by enabling communication to flow freely.
In creating our event, we want to focus on the warmth behind the brand purpose, highlighting how the technology behind Facebook enhances and supports human nature. To make this come to life, we brought the digital aspect behind the brand down to earth and found our inspiration from nature and the location itself.
Entrance
Community Garden – Plant Your Ideas for Good
As our curated video content shows, Facebook is not just a place, but the place to share our ideas for social good. After being inspired by our video content, we’ll provide a fun and engaging way for guests to take action themselves. At our paper flower station, guests can easily share their own ideas for a better world, ranging in scale from personal, to communal to global.
As guests come together to add their flowers to the structure, they'll bring it to life—gradually transforming it into a vertical community garden filled with ideas for good.
INSTAGRAM STORYSCAPE
Instagram partnered with world renowned artist and designer Es Devlin to design an immersive, filmic installation – fusing technology, design and storytelling to celebrate Instagram’s leading role in business and culture – for the 2018 Cannes Lions International Festival of Creativity.
The STORYSCAPE activation told the “story of stories”, chronicling the last 40,000 years of mankind’s storytelling and its primal, human importance – beginning with the depiction of cave paintings, and continuing until the advent of today’s Instagram Stories in the digital age (the ‘next link’ in this history).
More than 8 hours of Instagram Stories were collected from around the world. Over 2,825 people stepped into STORYSCAPE and used the Stories platform to tell their own stories about the experience. Hundreds of the industry's top advertising, creative, entertainment, and marketing professionals shared posts about the experience, reaching beyond Cannes to a wider audience. It truly captured the attention of the entire industry; as Adweek wrote, “Instagram’s Gorgeous, Immersive Es Devlin Experience Is the Most Powerful Thing You'll See in Cannes.”
STORYSCAPE went on to win multiple industry accolades, including Best Use of Technology and Social Media at Event Marketer’s Ex Awards as well as Best Use of a Single Technology (B2B) at its Experience Design & Technology Awards, plus 3 wins at the inaugural Adweek Experiential Awards.
Renders
Entrance
Stage
Studio
Facebook Pier
Beach Lounge Space
Community Garden & Lounge Space
Instagram Story School
ARL + Creative Workshop
Messenger
Activation
Aerial View
Salon Diane
Meeting Space