OpenTable Unexpected Eats
Role: Art Director
Explore What Makes Dining, Delicious.
Food festivals are beautiful chaos of people who are craving good eats, good drinks, and fun moments amongst friends and like-minded people. They attend so they can explore the magic of food, and try new things.
This is what OpenTable delivers every day.
To break through the clutter in 2020, we ensured that we’re out to deliver unique and unexpected ways for our guests to explore and share their foodie passion, while also serving up a bit of education about OpenTable and instigating local restaurant love through social sharing.
The Ask
Create an experience that can work at food festivals across the country that reinforces the OpenTable brand promise to diners: OpenTable is the best way to find and book the right restaurant for any occasion
Drive social engagement
Acquisition of tangible evidence on guests showing local restaurant love
Drive app downloads (post-event)
Approach
We’ll bring a little dining entertainment into the festival by creating a one-of-a-kind reservation. Inside our footprint, nothing is what you expect and everything inspires awe.
Imagine: a table that defies gravity with props & decor inspired by our “Unexpected Eats” thematic for you and your friends to create your own moment and share on social.
OpenTable will invite exploration and encourage local restaurant love with activities designed to surprise our guests and make our experience highly instagrammable.
